Ciara wowed her Instagram followers with her incredible fashion sense in photos and videos posted on Thursday. The talented 35-year-old singer-songwriter looked effortlessly stylish as she showcased pieces from her clothing brand, LITA. Her brand, which she launched just last month, focuses on creating trendy and sustainable clothing options for fashion-conscious individuals.
Ciara flaunted her chic fashion sense by showcasing pieces from her brand LITA in a photo and video shared on her Instagram account. She rocked a stylish light gray dress with a daring slit running up one side, highlighting her toned thigh. Completing the look with high-top white boots and a wide scarf draped over her shoulder, she added a touch of flair to the neutral tones of her outfit. Her brunette hair peeked out from under a light gray beanie, adding a cozy yet trendy element to her ensemble.
Fashionable singer: The artist rocked a chic light gray gown with a bold slit, paired with stylish two-toned boots.
Getting cozy: The singer was seen wearing a warm, fluffy scarf and matching beanie with her outfit. Ciara’s brand, LITA, which stands for ‘love is the answer,’ is now being sold at Nordstrom. In an interview with Black Enterprise, she revealed that she started the brand to cater to all her fashion needs. Ciara expressed, “I have always used fashion as a way to express myself creatively, and I wanted a brand that could offer everything from high-end pieces to affordable options.” She also mentioned that she and her team prioritize using environmentally-conscious materials when creating their designs.
In a recent interview with Black Enterprise, Ciara shared her passion for fashion, stating that it has always been her chosen outlet for self-expression. She emphasized the importance of love and care that went into selecting fabrics and designs for her brand, LITA, describing it as a unique blend of sustainability and accessible luxury for women. Ciara expressed her desire for all customers to feel the same satisfaction she experiences when wearing the collection, aiming for women from all backgrounds to enjoy the comfort, style, and confidence that her clothing line provides. Her business partner, Christine Day, added that the LITA team hopes to inspire future designers by staying true to their principles and creating a positive example in the fashion industry.
The Grammy award-winning songwriter emphasized her desire for LITA’s customers to experience the same level of comfort, style, and confidence that she feels when wearing the brand’s clothing.
“We strongly believe that fashion should not come at the cost of sustainability, and sustainability should never compromise the quality of fashion,” she explained.
She further stated that adding the company to Ciara’s professional portfolio was a positive move.
“Our goal is to make choosing sustainable fashion an easy and natural choice, and we are excited to introduce the newest addition to The House of LR&C,” she announced.
The singer and Day came together to create the fashion brand alongside Ciara’s husband, Russell Wilson, in December of last year.
Ciara’s partner in fashion, Christine Day, emphasized to the media that fashion cannot be used as a justification for poor sustainability, and sustainability should not be an excuse for average fashion. The pair had collaborated before on the men’s brand Good Man Brand, which can be found in Nordstrom stores. Together, they also founded the streetwear brand Human Nation, where the couple is frequently showcased in promotional materials. Noteworthy is their fashion house’s generous contribution of over $1 million to the Why Not You Foundation, initiated by the football player Russell Wilson.
Ciara, Day, and Wilson have collaborated on various projects, with one of them being the popular streetwear brand known as Human Nation.